Designing Posters & Logos with AI - ChatGPT Graphic Design Guide
Save on designer fees! From club posters to personal brand logos, create professional-level designs with AI.
Introduction
"I need to make a club recruitment poster, but hiring a designer is too expensive..." Sound familiar?
Good news! You can now create professional-level posters and logos with AI yourself. Even without any design experience. Just describe the feeling you want and AI creates multiple drafts.
I was skeptical at first too. "Can AI really do sophisticated designs like posters or logos?" But when I made a cafe logo for my friend with AI, it came out looking like a professional designer's work. When my friend said "You really made this? It looks like it should cost hundreds of dollars!" I felt so proud.
Of course, there are limitations with AI alone. Especially when adding text to logos, spelling can be wrong, so it's better to add text separately with tools like Canva or Photoshop. But AI creates the basic design and icons really well.
Today, we'll learn step by step how to make posters and logos. After reading this, you'll be able to create anything from club promotional materials to personal brand logos!
Difference Between Posters and Logos
Posters
- Purpose: Information delivery, event promotion
- Complexity: High (text, images, layout)
- Size: Large (A3, A2, A1)
- Use: One-time or campaign
Logos
- Purpose: Brand identity, recognition
- Complexity: Low (simple and clear)
- Size: Variable (small or large)
- Use: Permanent, various media
Part 1: Poster Design
3 Elements of Poster Design
- Visual: Eye-catching image
- Typography: Easy-to-read title and body
- Layout: Information hierarchy
Posters by Type
1. Event Posters
Music Concert Poster:
Prompt (English):
Concert poster design, rock music festival,
bold typography, energetic composition,
dark background with neon accents,
electric guitar silhouette, crowd atmosphere,
professional poster layout, modern design
Prompt (Korean - DALLยทE 3):
Concert poster design, rock music festival,
bold typography, energetic composition,
dark background with neon accents,
electric guitar silhouette, crowd atmosphere,
professional poster layout, modern design
Exhibition Poster:
Prompt:
Art exhibition poster, minimalist design,
elegant typography, white space,
abstract art element, sophisticated color palette,
museum quality, clean layout, professional
Workshop Poster:
Prompt:
Workshop poster design, educational theme,
friendly and approachable style,
colorful but professional,
icons and illustrations, clear information hierarchy,
community event aesthetic
2. Movie Poster Styles
Action Movie:
Prompt:
Movie poster design, action thriller,
dramatic lighting, intense atmosphere,
cinematic composition, bold title treatment,
dark color scheme with orange/blue contrast,
professional film poster style
Romantic Comedy:
Prompt:
Movie poster, romantic comedy style,
warm and cheerful colors, soft lighting,
playful composition, heartwarming atmosphere,
modern rom-com aesthetic, professional design
3. Advertising Posters
Product Advertisement:
Prompt:
Product advertisement poster,
clean product photography, minimalist layout,
brand colors, professional commercial style,
high-end marketing design, compelling visual
Service Promotion:
Prompt:
Service promotion poster, modern corporate style,
professional photography, clear message,
trust-building design, business aesthetic
Poster Layout Structure
Top-Bottom Structure
Add to prompt:
vertical layout, title at top,
main visual in center, information at bottom
Left-Right Structure
Add to prompt:
split composition, image on left,
text content on right, balanced design
Center Focus
Add to prompt:
centered composition, focal point in middle,
text around main image, radial layout
Real Example: Club Recruitment Poster
Photography Club:
Prompt:
Photography club recruitment poster,
camera lens close-up as main visual,
modern and creative design,
vibrant colors, youth-oriented style,
"Join Us" message, university campus feel,
professional yet approachable
Korean Version:
Photography club recruitment poster,
camera lens close-up as main visual,
modern and creative design,
vibrant colors, youthful style,
"Join Us" message, university campus feel,
professional yet friendly
Part 2: Logo Design
Core Logo Principles
- Simplicity: Recognizable at a glance
- Memorability: Easily remembered design
- Versatility: Applicable to various sizes and media
- Originality: Differentiated identity
- Meaningfulness: Reflects brand values
Logo Types
1. Wordmark
Text-only logo
Prompt:
Wordmark logo design for "CREATIVE STUDIO",
modern typography, clean and professional,
sans-serif font, minimalist style,
black and white, scalable design
Example Brands: Google, Coca-Cola, FedEx
2. Lettermark
Initials or abbreviation logo
Prompt:
Lettermark logo, "CS" initials,
geometric shapes, modern design,
bold typography, monogram style,
professional brand identity, minimal design
Example Brands: IBM, HP, CNN
3. Pictorial Mark
Specific image symbol
Prompt:
Pictorial logo design, coffee cup icon,
simple and recognizable, minimal details,
clean lines, iconic style, monochrome,
scalable vector-style design
Example Brands: Apple, Twitter, Target
4. Abstract Mark
Abstract geometric form
Prompt:
Abstract geometric logo, circular design,
modern and professional, gradient colors,
tech company aesthetic, minimalist style,
scalable and versatile
Example Brands: Pepsi, Adidas, Microsoft
5. Mascot Logo
Character-based logo
Prompt:
Mascot logo design, friendly cartoon character,
approachable and memorable, simple design,
colorful but professional, brand mascot,
suitable for various applications
Example Brands: KFC Colonel, Pringles, Michelin Man
6. Emblem
Badge or crest style
Prompt:
Emblem logo design, shield shape,
classic and prestigious, heraldic style,
vintage badge aesthetic, detailed but scalable,
traditional meets modern
Example Brands: Starbucks, Harley-Davidson, BMW
Industry-specific Logo Styles
Tech Startup
Prompt:
Tech startup logo, modern and innovative,
geometric shapes, gradient colors,
futuristic feel, clean design,
minimalist yet bold, scalable icon
Colors: Blue, purple, gradients
Cafe/Restaurant
Prompt:
Cafe logo design, warm and inviting,
coffee-related imagery, earthy colors,
handcrafted feel, cozy atmosphere,
artisan aesthetic, professional quality
Colors: Brown, beige, cream
Fitness/Sports
Prompt:
Fitness logo, strong and dynamic,
athletic figure or equipment,
energetic design, bold shapes,
motivational feel, professional sports branding
Colors: Red, black, orange
Beauty/Fashion
Prompt:
Beauty brand logo, elegant and sophisticated,
minimalist luxury style, graceful lines,
feminine aesthetic, premium feel,
high-end fashion branding
Colors: Gold, rose gold, black
Education/Learning
Prompt:
Education logo, approachable and trustworthy,
book or graduation cap symbol,
friendly yet professional, clear design,
learning-oriented aesthetic
Colors: Blue, green, yellow
Real Logo Design Process
Step 1: Define Brand
Brand name:
Industry:
Core values:
Target:
Feel: (modern, traditional, friendly, luxurious, etc.)
Step 2: Write Prompt
Template:
Logo design for [brand name],
[industry] company/business,
[logo type] style,
[core values] represented,
[color] color scheme,
[feel] aesthetic,
professional, clean, scalable, modern
Example:
Logo design for "Green Garden",
organic food company,
pictorial mark style with leaf symbol,
sustainability and health represented,
green and white color scheme,
natural and fresh aesthetic,
professional, clean, scalable, modern
Step 3: Generate Multiple Versions
- Minimum 5-10 different versions
- Try various styles
- Color vs black & white versions
Step 4: Select and Refine
- Choose favorite
- Adjust details
- Test at various sizes
MidJourney Logo Design Tips
Basic Prompt Structure:
simple logo design, [concept], minimalist,
vector style, flat design, white background,
professional branding --v 6
Additional Parameters:
--style raw: More precise control--ar 1:1: Square (suitable for logos)--no text: Exclude text (recommended)
Example:
simple logo design, mountain peak with sun,
minimalist, geometric shapes, vector style,
flat design, white background,
professional outdoor brand --v 6 --ar 1:1
Leonardo.ai Logo Design Settings
Model Selection:
- "Leonardo Diffusion XL" (precise logos)
- "Vector Art" preset
Settings:
- High Contrast
- Clean Background
- Simple Shapes
Logo Color Selection Guide
Color Meanings
Red
- Passion, energy, action
- Food, beverage, sports
Blue
- Trust, stability, professionalism
- Finance, tech, healthcare
Green
- Nature, growth, health
- Environment, organic, wellness
Yellow
- Optimism, creativity, joy
- Children, food, leisure
Black
- Luxury, sophistication, premium
- Fashion, luxury goods, professional services
Purple
- Creativity, wisdom, spirituality
- Beauty, art, premium
Logo Application Mockups
Create mockups of logos applied to various media with AI:
Business Card Mockup:
Business card mockup, [logo] on white card,
professional photography, clean background,
corporate identity design
Storefront Signage:
Storefront signage mockup, [logo] on modern shop front,
daytime lighting, professional retail design
Product Packaging:
Product packaging mockup, [logo] on box design,
professional product photography, studio lighting
Text Inclusion Caution
AI-generated text can have spelling errors!
Solutions:
- Generate version without text
- Add text in Photoshop/Canva
- DALLยทE 3 is relatively accurate with text
DALLยทE 3 Text Prompt:
Logo design, including text "CREATIVE STUDIO",
modern typography, minimalist style
Practice Assignments
Assignment 1: Personal Brand Logo
- Your name or nickname
- Design reflecting personal characteristics
- Create 3 versions
Assignment 2: Virtual Cafe Branding
- Decide cafe name
- Logo design
- Mockups applied to business card and menu
Assignment 3: Event Poster
- Virtual music festival
- Include concert information
- A3 size design
Post-processing Tool Recommendations
Free Tools
- Canva: Add text, adjust layout
- Photopea: Online Photoshop (free)
- GIMP: Open-source image editing
Paid Tools
- Adobe Illustrator: Vector logo specialist
- Adobe Photoshop: Poster editing
- Figma: Design collaboration (has free plan)
Legal Considerations
Trademarks
- AI-generated logos can be trademarked
- Must search existing trademarks before use
- Patent Office trademark search: www.kipris.or.kr
Copyright
- AI-generated work copyright is ambiguous
- Check tool's license for commercial use
- Be careful of similar designs
Common Mistakes
Mistake 1: Logo Too Complex
โ Intricate details, many colors, complex forms โ Simple and clear design
Mistake 2: Following Only Trends
โ Design chasing only trends โ Timeless design
Mistake 3: Not Considering Small Sizes
โ Design good only at large size โ Recognizable even at favicon (16x16px)
Mistake 4: No Black & White Version
โ Only color version prepared โ Create black & white version too
Conclusion
With AI, anyone can create professional-level posters and logos. However, I recommend using design tools for final text addition and detailed adjustments!
In the next post, we'll compare AI-generated art with human-created art.
๐ก Today's Tip: Always test logos on various background colors (white, black, color)!